The relationship between servicescape, experiential values, self-image congruity and loyalty intention of customers towards department stores in Malaysia / Zuraini Alias

• 第一著者: Alias, Zuraini
• フォーマット: Book Section
• 言語: English
• 出版事項: Institute of Graduate Studies, UiTM 2017
• 主題: Customer services. Customer relations
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/19944/1/ABS_ZURAINI%20ALIAS%20TDRA%20VOL%2012%20IGS%2017.pdf; http://ir.uitm.edu.my/id/eprint/19944/

The changing lifestyles of consumers are altering the way they shop and the kinds of experiences they seek when shopping. In particular, the increasing significance of e-commerce and the advancement of internet technology have a direct and fast impact in the multiplicity of goods offerings, designs...