Modeling the relationship of research university brand image on students’ satisfaction and its effect on brand loyalty / Noordini Abdullah

• 主要作者: Abdullah, Noordini
• 格式: Book Section
• 语言: English
• 出版: Institute of Graduate Studies, UiTM 2016
• 主题: Customer services. Customer relations
• 在线阅读: http://ir.uitm.edu.my/id/eprint/20023/1/ABS_NOORDINI%20ABDULLAH%20TDRA%20VOL%2010%20IGS%2016.pdf; http://ir.uitm.edu.my/id/eprint/20023/

The role of universities in attracting postgraduate students to achieve a research university status has attracted the attention of scholars. While there is growing consensus that branding and internationalization is important, the relationship between a university’s research status, its strategy an...