Multimodal analysis of muslimah cosmetic billboards / Nor Atifah Mohamad … [et al.]

• 主要な著者: Mohamad, Nor Atifah, Suyurno, S. Salahudin, Maulan, Sumarni, Razali, Nazarul Azali
• フォーマット: Conference or Workshop Item
• 言語: English
• 出版事項: 2017
• 主題: Business ethics; Customer services. Customer relations
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/20128/1/PRO_NOR%20ATIFAH%20MOHAMAD%20M%2017.pdf; http://ir.uitm.edu.my/id/eprint/20128/

Billboard is an advertising space that is used to capture the attention of passing motorists. It is constantly visible at all time and every day of the week. Due to the distinguish nature of the billboard together with its conspicuousness, passing motorists will not be able to avoid but to notice or...