Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin

• 第一著者: Zainal Abidin, Nor Fadzilla
• フォーマット: Student Project
• 言語: English
• 出版事項: Faculty of Business and Management 2018
• 主題: Marketing; Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/21598/1/PPb_NOR%20FADZILLA%20ZAINAL%20ABIDIN%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21598/

This research has been done to study the customer attitudes on customer purchase intention towards adulterants cosmetic products among females in Klang Valley. This research aimed to identify the main factor that influences the consumer attitudes toward adulterants cosmetic products like perceived p...