A study on factors influencing the effectiveness of information content in newspaper advertising in promoting government's new policy: Goods and services tax (GST) / Mardzuki Madzlan

• 第一著者: Madzlan, Mardzuki
• フォーマット: Book Section
• 言語: English
• 出版事項: Institute of Graduate Studies, UiTM 2018
• 主題: Local government
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/22059/1/ABS_MARDZUKI%20MADZLAN%20TDRA%20VOL%2014%20IGS%2018.pdf; http://ir.uitm.edu.my/id/eprint/22059/

In the information management field, disseminating information is one of the critical factors in ensuring efficient information transferring between one point to another. It is an act to establish communication by sender in the act to share information to the receiver in an attempt to equip the rece...