The influence of familiarity and customer involvement on customer service experience in Malaysian public higher education industry / Mazlina Mamat, Cheam Chai Li and Nik Nor Hasimah Nik Ismail

• المؤلفون الرئيسيون: Mamat, Mazlina, Cheam, Chai Li, Nik Ismail, Nik Nor Hasimah
• التنسيق: Research Reports
• اللغة: English
• منشور في: Research Management Institute (RMI) 2013
• الموضوعات: Consumer satisfaction; Customer services. Customer relations
• الوصول للمادة أونلاين: http://ir.uitm.edu.my/id/eprint/25116/1/LP_MAZLINA%20MAMAT%20RMI%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/25116/

In this ever changing business environment, organizations need to create unique offerings to their customers. Creating superior customer experiences seems to be one of the central objectives in today's service environments. Firms around the globe have embraced the concept of customer experience...