The influence of familiarity and customer involvement on customer service experience in Malaysian public higher education industry / Mazlina Mamat, Cheam Chai Li and Nik Nor Hasimah Nik Ismail

• Main Authors: Mamat, Mazlina, Cheam, Chai Li, Nik Ismail, Nik Nor Hasimah
• 格式: Research Reports
• 語言: English
• 出版: Research Management Institute (RMI) 2013
• 主題: Consumer satisfaction; Customer services. Customer relations
• 在線閱讀: http://ir.uitm.edu.my/id/eprint/25116/1/LP_MAZLINA%20MAMAT%20RMI%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/25116/

In this ever changing business environment, organizations need to create unique offerings to their customers. Creating superior customer experiences seems to be one of the central objectives in today's service environments. Firms around the globe have embraced the concept of customer experience...