Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih

• 第一著者: Salih, Siti Nur Ain
• フォーマット: Student Project
• 言語: English
• 出版事項: Faculty of Business and Management 2019
• 主題: Social aspects. Social marketing; Marketing; Purchasing. Selling. Sales personnel. Sales executives
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/26006/1/PPb_SITI%20NUR%20AIN%20SALIH%20BM%20M%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/26006/

Foreign brands has always been empowering local industry since before because of the marketing strategy that is appropriate. Therefore, the objective for this study was to identify the determinants affecting millennials’ purchase intention of foreign brands. The determinants was proposed based on th...