Service quality (SERVQUAL) influence customer satisfaction of Tampin Perodua Service Centre / Syahirah Aisyah Mohd Zafri

• 第一著者: Mohd Zafri, Syahirah Aisyah
• フォーマット: Student Project
• 言語: English
• 出版事項: Faculty of Business and Management 2019
• 主題: Total quality management. Benchmarking; Consumer satisfaction; Customer services. Customer relations
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/26008/1/PPb_SYAHIRAH%20AISYAH%20MOHD%20ZAFRI%20BM%20M%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/26008/

Service quality seems to be accepted as a fundamental factor that will influence customer satisfaction towards service centre. However, it has been ignored regarding on the matter of service quality on customer satisfaction studies. The primary objective of this study was to investigate how service...