Religion as brand image in local beauty brand advertising / Mohd Fauzi Harun…[et.al]

• 主要な著者: Harun, Mohd Fauzi, Husain, Halim, Albakry, Nur Safinas, Nik Abdullah, Nik Narimah, Ramli, Zahara, Johari, Mohd Hisham, Wan Muhammad Zulkifli, Wan Nurul Izzati
• フォーマット: 論文
• 言語: English
• 出版事項: Academy of Contemporary Islamic Studies (ACIS) 2019
• 主題: Philosophy of religion. Psychology of religion. Religion in relation to other subjects; Market surveys. Including brand choice. Brand loyalty; Advertising
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/26727/1/AJ_MOHD%20FAUZI%20HARUN%20ACIS%20M%2019.pdf; http://ir.uitm.edu.my/id/eprint/26727/; http://ejitu.uitm.edu.my

The cut-throat competitive market environment has made the advertising field very experimental and hence advertisers are adopting different measures to attract the attention of their target customers. Many companies try to convince Muslim consumers that their products are Shariah-compliant. In persu...