Factors that influence public awareness towards Takafulink Wanita Plan offered by MAA Takaful Berhad, Seremban branch / Noor Fariza Edora Zainudin

• المؤلف الرئيسي: Zainudin, Noor Fariza Edora
• التنسيق: Student Project
• اللغة: English
• منشور في: Faculty of Business and Management 2011
• الموضوعات: Awareness; Insurance; Social influence. Social pressure
• الوصول للمادة أونلاين: http://ir.uitm.edu.my/id/eprint/27524/1/PPb_NOOR%20FARIZA%20EDORA%20ZAINUDIN%20BM%20M%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/27524/

This study is designed to investigate the public’s awareness towards Takafulink Wanita Plan offered by MAA Takaful Berhad Seremban Branch. Level of income, educational level and sales promotion are the independent variables. The dependent variable is public awareness towards Takafulink Wanita Plan....