Customer satisfaction towards service quality of RISDA fertilizer distribution system in Melaka / Noorwahida Muhamad

• 主要作者: Muhamad, Noorwahida
• 格式: Student Project
• 语言: English
• 出版: Faculty of Business and Management 2009
• 主题: Total quality management. Benchmarking; Consumer satisfaction; Customer services. Customer relations
• 在线阅读: http://ir.uitm.edu.my/id/eprint/28713/1/PPb_NOORWAHIDA%20MUHAMAD%20BM%20M%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/28713/

This study is designed to study the customer satisfaction towards service quality of RISDA Melaka. The research used the service quality (SERVQUAL) dimensions. There are five (5) dimensions in SERVQUAL which are tangible, reliability, responsiveness, assurance and empathy. This dimension will be use...