The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal

• المؤلف الرئيسي: Jamal, Noraini
• التنسيق: Student Project
• اللغة: English
• منشور في: 2017
• الموضوعات: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Advertising; Advertising campaigns
• الوصول للمادة أونلاين: http://ir.uitm.edu.my/id/eprint/35622/1/35622.PDF; http://ir.uitm.edu.my/id/eprint/35622/

The purpose of this study is to study the impact of cosmetic advertisement in television among students in Kolej Melati. This research only involves female students and it is conducted at Kolej Melati,UiTM Shah Alam. The research applies Uses & Gratification Theory because it fit to the topic an...