Intention to consume towards functional foods among senior citizen in Malaysia / Flaviana Ivy Febian and Sharifah Nurafizah Syed Annuar

• Main Authors: Febian, Flaviana Ivy, Syed Annuar, Sharifah Nurafizah
• 格式: Article
• 语言: English
• 出版: Universiti Teknologi MARA 2020
• 主题: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• 在线阅读: http://ir.uitm.edu.my/id/eprint/40697/1/40697.pdf; http://ir.uitm.edu.my/id/eprint/40697/; https://jibe.uitm.edu.my

The trend nowadays is that when consumers prefer convenient food compared to healthy food. Due to numerous health threats, the demands for health foods are increasing. This can be seen from the number of purchases of functional foods which have improved tremendously in the market. This study was con...