Customers buying pattern on sportswear brand name clothing in Sibu / Khalid Abdul Hakim

For this project Paper (MKT 660) course, I have chosen "Customers Buying Pattern On Sportswear Name Clothing In Sibu" as a title of my study. Nowadays we find that most companies registered their product Brand in order to differentiate from others. The product with brand enables customers...

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محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Abdul Hakim, Khalid
التنسيق: Student Project
اللغة:English
منشور في: 2005
الموضوعات:
الوصول للمادة أونلاين:http://ir.uitm.edu.my/id/eprint/42403/1/42403.pdf
http://ir.uitm.edu.my/id/eprint/42403/
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الوصف
الملخص:For this project Paper (MKT 660) course, I have chosen "Customers Buying Pattern On Sportswear Name Clothing In Sibu" as a title of my study. Nowadays we find that most companies registered their product Brand in order to differentiate from others. The product with brand enables customers to identify when it makes available in the market. The owner of the brand will register their brand name with Pattern Department. Then it is legally protected, avoid imitators and only allow the usage of the brand with the concern of the owner.