Customer expectations, perceptions and satisfaction on service quality by instep training service provider / Jackline Peter

• 第一著者: Peter, Jackline
• フォーマット: Student Project
• 言語: English
• 出版事項: 2015
• 主題: Consumer satisfaction; Customer services. Customer relations
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/43541/1/43541.pdf; http://ir.uitm.edu.my/id/eprint/43541/

Service quality is needed for creating customer satisfaction and service quality is connected to customer perceptions and customer expectations. Oliver (1997) argues that service quality can be described as the result from customer comparisons between their expectations about the service they will u...