Brand awareness of Peladang products in the context of social media : a case study of Pertubuhan Peladang Kawasan Batu Anam / Fatin Nur Sahirah Otahman

• 第一著者: Otahman, Fatin Nur Sahirah
• フォーマット: Student Project
• 言語: English
• 出版事項: 2018
• 主題: Small business. Medium-sized business; Social aspects. Social marketing; Market surveys. Including brand choice. Brand loyalty
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/47423/1/47423.pdf; https://ir.uitm.edu.my/id/eprint/47423/

The aim of this study is to evaluate the brand awareness of Peladang product in the context of social media, Data for this study was obtained from 45 respondents of the social media users in Batu Anam. Standard multiple regression and Pearson correlation were used to test the hypotheses developed an...