The relationship between service quality (SERVQUAL) and customer satisfaction towards unsought product: a case study of Icon Future Home / Nur Nadia Nazeera Ahmad Subki

• 第一著者: Ahmad Subki, Nur Nadia Nazeera
• フォーマット: Student Project
• 言語: English
• 出版事項: 2018
• 主題: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/49872/1/49872.pdf; https://ir.uitm.edu.my/id/eprint/49872/

The purpose of this study is to examine the relationship between of services quality and customer satisfaction offered in Icon-Future Home. Service quality is one of image that company need to take an extra attention. Icon-Future Home is a company that only operate within 1 year. Problem with custom...