A study on the influence of social media marketing activities on brand awareness of iPay88 (M) Sdn Bhd/ Siti Aishah Mohd Nor

• 第一著者: Mohd Nor, Siti Aishah
• フォーマット: Student Project
• 言語: English
• 出版事項: 2018
• 主題: Branding (Marketing); Telemarketing. Internet marketing; Market surveys. Including brand choice. Brand loyalty
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/55407/1/55407.pdf; https://ir.uitm.edu.my/id/eprint/55407/

The new ways for companies and brands to market their products and services have been available with the existence of social media. There is insufficient evidence on how the social media marketing activities influence brand awareness, especially in Malaysia. Therefore, this research wants to investi...