University students’ purchase preferences towards foreign and domestic branded apparel / Hiew Shu Yin and Susan Chin Tee Suan

• 主要な著者: Hiew, Shu Yin, Chin, Susan Tee Suan
• フォーマット: 論文
• 言語: English
• 出版事項: 2012
• 主題: Business ethics; Purchasing. Selling. Sales personnel. Sales executives
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/5933/2/5933.pdf; https://ir.uitm.edu.my/id/eprint/5933/

The purpose of this study is to examine the purchase preferences towards foreign and domestic branded apparels. A total of 200 students took part in this survey. It was found that preferences towards foreign branded apparels are related to the level of purchasing power and is not related to the demo...