Determinants of halal food purchase intention: applying the Theory Of Planned Behavior (TPB) in predicting halal food consumption among millennial generation in Malaysia / Musdiana Mohamad Salleh, Etty Harniza Harun and Siti Meriam Ali

• 主要な著者: Mohamad Salleh, Musdiana, Harun, Etty Harniza, Ali, Siti Meriam
• フォーマット: Conference or Workshop Item
• 言語: English
• 出版事項: 2019
• 主題: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/70597/1/70597.pdf; https://ir.uitm.edu.my/id/eprint/70597/

This study aims to examine the determinants of millennial generations in consuming halal food in Malaysia. Ajzen’s Theory of Planned Behavior is used as a framework postulates three components which are attitude, subjective norms and perceived behavioral control. The role of Islamic religiosity rega...