Consumer ethics in buying pirated DVDs: influencing factors / Sharonica Diliu and Mastina Miti

Piracy is different from counterfeit in terms of the consumer awareness of the legitimacy of a product. A counterfeit product is one which a manufacturer produces with the intention of deceiving customers by leading buyers to believe that they are purchasing the genuine article. A pirated product is...

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Main Authors: Diliu, Sharonica, Miti, Mastina
格式: Student Project
語言:English
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在線閱讀:https://ir.uitm.edu.my/id/eprint/78251/1/78251.pdf
https://ir.uitm.edu.my/id/eprint/78251/
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