The influence of digital marketing, brand image and product quality on product purchasing decisions at the King MS Glow shop in the city of Bengkulu / Ghaefira Nur Fatimah, Islamuddin Islamuddin and Meilaty Finthariasari

• 主要な著者: Nur Fatimah, Ghaefira, Islamuddin, Islamuddin, Finthariasari, Meilaty
• フォーマット: Book Section
• 言語: English
• 出版事項: Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka 2023
• 主題: Marketing
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/81851/1/81851.pdf; https://ir.uitm.edu.my/id/eprint/81851/; https://www.mic3st.com/

This study aims to explain the influence simultaneously (together) or partially between the influence of Digital marketing, brand image and product quality on purchasing decisions. This study uses a quantitative approach with survey research, and use 110 consumers respondents of King MS Glow Bengkul...