An examination of the impact of service quality and customer knowledge towards customer loyalty on Islamic banking / Mohamad Alif Hamidon

• 主要作者: Hamidon, Mohamad Alif
• 格式: Thesis
• 語言: English
• 出版: 2014
• 主題: Consumer satisfaction; Customer services. Customer relations; Banking
• 在線閱讀: https://ir.uitm.edu.my/id/eprint/94138/1/94138.PDF; https://ir.uitm.edu.my/id/eprint/94138/

The purpose of this study is to examine the impact of service quality and customer knowledge towards customer loyalty on Islamic banking. A model designed by Parasuraman called SERVQUAL was used to measure the customer satisfactions on Islamic banks service quality. In this model, there are five (5)...