ASNB Kangar / Nur Amaani Marzuki

• المؤلف الرئيسي: Marzuki, Nur Amaani
• التنسيق: Monograph
• اللغة: English
• منشور في: Universiti Teknologi MARA, Perlis 2023
• الموضوعات: Organization
• الوصول للمادة أونلاين: https://ir.uitm.edu.my/id/eprint/97927/1/97927.pdf; https://ir.uitm.edu.my/id/eprint/97927/

This report is about my internship program with ASNB Kangar. In this report, I have discussed about every major aspect of the company, which I observed and perceived during my internship program. I begin my industrial report with my profile following by the company’s profile which is ASNB Kangar. The company’s profile containing the ASNB Kangar’s product, organizational structure also their list of agents. This industrial report also contained the Pestel Analysis toward ASNB Kangar. It also contained SWOT analysis that I have study and observed during my internship at ASNB Kangar. Some of the strength is ASNB Kangar is a well-known and valued company and have many experienced and skillful employees. Their weakness is having no employees that proficient in sign language and having a lack of exposure on the other products than ASB. The opportunity of ASNB is the ESG agenda while the threat is expectation of economic shrinkage in year 2023. Alongside the findings and discussion, I’ve describe and detailed the recommendation.