Customer churn classification in telecommunication company using rough set theory

Churn is perceived as the behaviour of a customer to leave or to terminate a service. This behaviour causes the loss of profit to companies because acquiring new customer incurred high investment for advertisements and promotions compared to retaining existing ones. Thus, it is necessary to consider...

詳細記述

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書誌詳細
第一著者: Nur Syafiqah, Mohd Nafis
フォーマット: 学位論文
言語:English
出版事項: 2016
主題:
オンライン・アクセス:http://umpir.ump.edu.my/id/eprint/16930/1/Customer%20churn%20classification%20in%20telecommunication%20company%20using%20rough%20set%20theory.pdf
http://umpir.ump.edu.my/id/eprint/16930/
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