Assessing the use of PSA videos: Challenges and benefits for technical university students

• 主要な著者: Hamizah, Zahari, Rosnani, Ismail, Ezihaslinda, Ngah
• フォーマット: 論文
• 言語: English; English
• 出版事項: UPM 2024
• 主題: L Education (General); LB2300 Higher Education
• オンライン･アクセス: http://umpir.ump.edu.my/id/eprint/43463/1/cover%202024%20e-Research%20Magazine%20Advance%20UPM.pdf; http://umpir.ump.edu.my/id/eprint/43463/2/Assessing%20the%20Use%20of%20PSA%20Videos%20-%20Challenges%20and%20Benefits%20for%20Technical%20University%20Students.pdf; http://umpir.ump.edu.my/id/eprint/43463/; https://anyflip.com/qmfnk/uily/

Visual communication has appeared as a powerful tool to communicate ideas that will appeal to a variety of people in today’s increasingly media-driven world. Public Service Announcement (PSA), in particular, has become one of the effective mediums for raising awareness on social issues, promoting be...