A structural model of consumer complain behaviour of young adults in telecommunication industry

• المؤلفون الرئيسيون: Tam, Yin Ling Adeline, Norazah Mohd Suki, Chang, Dyana Mui Ling
• التنسيق: مقال
• اللغة: English
• منشور في: 2013
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: https://eprints.ums.edu.my/id/eprint/18793/1/A%20structural%20model%20of%20consumer.pdf; https://eprints.ums.edu.my/id/eprint/18793/; https://www.researchgate.net/publication/266560407_A_STRUCTURAL_MODEL_OF_CONSUMER_COMPLAINT_BEHAVIOUR_OF_YOUNG_ADULTS_IN_TELECOMMUNICATION_INDUSTRY

The research aims to investigate the influences of five antecedent factors (i.e. attitude towards complaining, likelihood of success in complaining, perceived difficulties of complaining,general attitudes towards business, and sense of justice)on the complaint behaviour among the youn...