Gender, age, and education: do they really moderate online music acceptance?
The objective of this paper is to investigate whether gender, age, and education really moderate online music acceptance of early adopters. An empirical survey was used to test the hypotheses. Data were collected from a total of 200 questionnaires distributed to early adopters of online music and...
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| 第一著者: | |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
IBIMA Publishing
2011
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| 主題: | |
| オンライン･アクセス: | https://eprints.ums.edu.my/id/eprint/20212/1/Gender.pdf https://eprints.ums.edu.my/id/eprint/20212/ http://doi.org/10.5171/2011.959384 |
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