Green awareness effects on consumers’ purchasing decision : some insights from Malaysia
Consumers' awareness on products marketed in green marketing is important in guiding their purchasing decision of green products. This study aims to examine the influence of consumers' environmental concerns, awareness of green product, price and brand image on their purchasing decision of...
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| 第一著者: | |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
2013
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| オンライン･アクセス: | https://eprints.ums.edu.my/id/eprint/22220/1/Green%20awareness%20effects%20on%20consumers.pdf https://eprints.ums.edu.my/id/eprint/22220/ |
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