Cleaner Operations in Hotels: Recommendation for Post-Pandemic Green Recovery

• Main Authors: Tiong Ying Ying, Stephen Laison Sondoh Jr, Geoffrey Harvey Tanakinjal, Oswald Aisat Iggau
• 格式: Article
• 語言: English; English
• 出版: 2020
• 主題: HB Economic theory. Demography
• 在線閱讀: https://eprints.ums.edu.my/id/eprint/26339/1/Cleaner%20Operations%20in%20Hotels%20Recommendation%20for%20Post-Pandemic%20Green%20Recovery.pdf; https://eprints.ums.edu.my/id/eprint/26339/2/Cleaner%20operations%20in%20hotels.pdf; https://eprints.ums.edu.my/id/eprint/26339/; https://doi.org/10.1016/j.jclepro.2020.124621

Although the extant studies had examined the impact of green marketing, limited research has focused on green marketing as an attempt of cleaner production. This paper contributes to green marketing and cleaner production literature by introducing "clean service marketing" through adaptati...