A study of tour operators' motivation and views on responsible rural tourism development in Sabah, Malaysia

• Main Authors: Tay Kai Xin, Chan, Jennifer Kim Lian
• 格式: Article
• 語言: English; English
• 出版: Tourism Educators Association of Malaysia 2013
• 主題: G154.9-155.8 Travel and state. Tourism
• 在線閱讀: https://eprints.ums.edu.my/id/eprint/29136/1/A%20study%20of%20tour%20operators%27%20motivation%20and%20views%20on%20responsible%20rural%20tourism%20development%20in%20Sabah%2C%20Malaysia_ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/29136/2/A%20study%20of%20tour%20operators%27%20motivation%20and%20views%20on%20responsible%20rural%20tourism%20development%20in%20Sabah%2C%20Malaysia.pdf; https://eprints.ums.edu.my/id/eprint/29136/; https://teamjournalht.files.wordpress.com/2014/03/vol1012013-team-journal-of-hospitality_tourism_2.pdf

All aspects of sustainability have been widely discussed by researchers and tourism stakeholders for about three decades. The paper presents exploratory research that explores and identifies motivations of tour operators in responding to responsible rural tourism development as well as the challenge...