A study of tour operators' motivation and views on responsible rural tourism development in Sabah, Malaysia

• المؤلفون الرئيسيون: Tay Kai Xin, Chan, Jennifer Kim Lian
• التنسيق: مقال
• اللغة: English; English
• منشور في: Tourism Educators Association of Malaysia 2013
• الموضوعات: G154.9-155.8 Travel and state. Tourism
• الوصول للمادة أونلاين: https://eprints.ums.edu.my/id/eprint/29136/1/A%20study%20of%20tour%20operators%27%20motivation%20and%20views%20on%20responsible%20rural%20tourism%20development%20in%20Sabah%2C%20Malaysia_ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/29136/2/A%20study%20of%20tour%20operators%27%20motivation%20and%20views%20on%20responsible%20rural%20tourism%20development%20in%20Sabah%2C%20Malaysia.pdf; https://eprints.ums.edu.my/id/eprint/29136/; https://teamjournalht.files.wordpress.com/2014/03/vol1012013-team-journal-of-hospitality_tourism_2.pdf

All aspects of sustainability have been widely discussed by researchers and tourism stakeholders for about three decades. The paper presents exploratory research that explores and identifies motivations of tour operators in responding to responsible rural tourism development as well as the challenge...