Does halal image strengthen consumer intention to patronize halal stores? Some insights from Malaysia

• 主要な著者: Norazah Mohd Suki, Abang Sulaiman Abang Salleh
• フォーマット: 論文
• 言語: English; English
• 出版事項: Emerald 2016
• 主題: BP Islam. Bahaism. Theosophy, etc; HB Economic theory. Demography
• オンライン･アクセス: https://eprints.ums.edu.my/id/eprint/29375/1/Does%20Halal%20image%20strengthen%20consumer%20intention%20to%20patronize%20Halal%20stores.pdf; https://eprints.ums.edu.my/id/eprint/29375/2/Does%20Halal%20image%20strengthen%20consumer%20intention%20to%20patronize%20Halal%20stores1.pdf; https://eprints.ums.edu.my/id/eprint/29375/; http://www.emeraldinsight.com/doi/abs/10.1108/JIMA-12-2014-0079?af=R&; http://dx.doi.org/10.1108/JIMA-12-2014-0079

Purpose – The purpose of this study is to examine the influence of Halal image, attitude, subjective norm and perceived behavioural control on consumer behavioural intention to patronize Halal stores in Malaysia. Design/methodology/approach – A self-administered questionnaire was disseminated to mem...