Does halal image strengthen consumer intention to patronize halal stores? Some insights from Malaysia

• المؤلفون الرئيسيون: Norazah Mohd Suki, Abang Sulaiman Abang Salleh
• التنسيق: مقال
• اللغة: English; English
• منشور في: Emerald 2016
• الموضوعات: BP Islam. Bahaism. Theosophy, etc; HB Economic theory. Demography
• الوصول للمادة أونلاين: https://eprints.ums.edu.my/id/eprint/29375/1/Does%20Halal%20image%20strengthen%20consumer%20intention%20to%20patronize%20Halal%20stores.pdf; https://eprints.ums.edu.my/id/eprint/29375/2/Does%20Halal%20image%20strengthen%20consumer%20intention%20to%20patronize%20Halal%20stores1.pdf; https://eprints.ums.edu.my/id/eprint/29375/; http://www.emeraldinsight.com/doi/abs/10.1108/JIMA-12-2014-0079?af=R&; http://dx.doi.org/10.1108/JIMA-12-2014-0079

Purpose – The purpose of this study is to examine the influence of Halal image, attitude, subjective norm and perceived behavioural control on consumer behavioural intention to patronize Halal stores in Malaysia. Design/methodology/approach – A self-administered questionnaire was disseminated to mem...