Exploring Factors Influencing Housewives’ Involvement In I-Suri in Malaysia: A Conceptual Study

• المؤلفون الرئيسيون: Haneffa Muchlis Gazali, Suddin Lada
• التنسيق: مقال
• اللغة: English; English
• منشور في: Penerbit UMS 2023
• الموضوعات: HC10-1085 Economic history and conditions; HQ1871-2030.7 Women's clubs
• الوصول للمادة أونلاين: https://eprints.ums.edu.my/id/eprint/37442/1/ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/37442/2/FULL%20TEXT.pdf; https://eprints.ums.edu.my/id/eprint/37442/

This conceptual study explores the factors influencing housewives' intention to participate in i-Suri, focusing on the significance of attitudes, subjective norms, awareness, and financial literacy. The study utilizes a theoretical framework based on the extended Theory of Reasoned Action (TRA)...