Assessing Brand Switching Patterns of Malaysian Pepper Exports

• المؤلفون الرئيسيون: Jurin Gunsalam, Wong, Hock Tsen
• التنسيق: Proceedings
• اللغة: English; English
• منشور في: Faculty of Business, Economics and Accountancy Universiti Malaysia Sabah 2023
• الموضوعات: HB1-3840 Economic theory. Demography; HF1040-1054 Commodities. Commercial products
• الوصول للمادة أونلاين: https://eprints.ums.edu.my/id/eprint/39347/1/ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/39347/2/FULL%20TEXT.pdf; https://eprints.ums.edu.my/id/eprint/39347/; https://submit.confbay.com/thisconf/dwnl?view=download&acid=1401

This study provides an analysis into the competitive dynamics of pepper exports, focusing on key rival exporting countries: Malaysia, Indonesia, and Vietnam. The research encompasses vital export markets, including China and the USA, employing a structured brand-switching framework to identify shift...