Assessing Brand Switching Patterns of Malaysian Pepper Exports

This study provides an analysis into the competitive dynamics of pepper exports, focusing on key rival exporting countries: Malaysia, Indonesia, and Vietnam. The research encompasses vital export markets, including China and the USA, employing a structured brand-switching framework to identify shift...

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書誌詳細
主要な著者:	Jurin Gunsalam, Wong, Hock Tsen
フォーマット:	Proceedings
言語:	English English
出版事項:	Faculty of Business, Economics and Accountancy Universiti Malaysia Sabah 2023
主題:	HB1-3840 Economic theory. Demography HF1040-1054 Commodities. Commercial products
オンライン･アクセス:	https://eprints.ums.edu.my/id/eprint/39347/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/39347/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/39347/ https://submit.confbay.com/thisconf/dwnl?view=download&acid=1401
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