Attitudes towards offensive advertising: Malaysian Chinese buddhist views

• المؤلف الرئيسي: Chew, Fen Yi
• التنسيق: أطروحة
• اللغة: English
• منشور في: Universiti Malaysia Sarawak, (UNIMAS) 2010
• الموضوعات: H Social Sciences (General)
• الوصول للمادة أونلاين: http://ir.unimas.my/id/eprint/10361/1/Chew%20Fen%20Yi%20ft.pdf; http://ir.unimas.my/id/eprint/10361/

Malaysia is a multi-cultural and multi-racial country where religion practiced has considerable influence and uniqueness that separates it from the rest of the countries in the world. The Chinese in Malaysia are the second largest ethnic group in Malaysia with the majority practicing Buddhism. This...