Identifying factors that influence the patronage intention of Muslims and nonmuslims in Malaysia at Kopitiam: An extension of theory of planned behaviour

• 第一著者: Koh, Yong Sieng
• フォーマット: 学位論文
• 言語: English
• 出版事項: Universiti Malaysia Sarawak, (UNIMAS) 2013
• 主題: H Social Sciences (General)
• オンライン･アクセス: http://ir.unimas.my/id/eprint/12067/1/Koh%20Yong.pdf; http://ir.unimas.my/id/eprint/12067/

(The booming of Halal market, which is due to the growmg numbers of Muslims' population, has made the Halal marketplace too lucrative that the foods and beverages service providers cannot ignore. Specifically, we can see the booming market of modem Halal Kopitiams, which are owned by diverse et...