Constructing ethnic identification variables of Malay, Chinese and Iban

• المؤلف الرئيسي: Ernest Cyril , de Run
• التنسيق: E-Article
• اللغة: English
• منشور في: The ICFAI Journal of Marketing Management 2007
• الموضوعات: HT Communities. Classes. Races
• الوصول للمادة أونلاين: http://ir.unimas.my/id/eprint/1411/1/24%2BConstructing%2BEthnic%2BIdentification%2B%2528abstract%2529%20%281%29.pdf; http://ir.unimas.my/id/eprint/1411/; http://www.researchgate.net/publication/236202595_Constructing_ethnic_identification_variables_of_Malay_Chinese_and_Iban

This paper sets out to measure ethnic identification variables in a Malaysian context. Seven most widely accepted constructs of ethnic identity, language, friendship networks, religious affiliation, participation in clubs and organizations, endogamy, food preference and traditional celebrations were...