Relationship building : Hair beauty salons and their customers

• المؤلفون الرئيسيون: Tudin , Rabaah, Tambabaki , Ellen
• التنسيق: Working Paper
• اللغة: English
• منشور في: Universiti Malaysia Sarawak, (UNIMAS) 2012
• الموضوعات: HB Economic Theory; HM Sociology
• الوصول للمادة أونلاين: http://ir.unimas.my/id/eprint/3232/1/Relationship%2Bbuilding%2Bhair%2Bbeauty%2B%2528abstract%2529%20%281%29.pdf; http://ir.unimas.my/id/eprint/3232/

The aim of this research was to investigate how service providers (Hair Beauty Salons) turn walk-in customers into loyal consumers and if service providers’ age influences their approaches in enhancing relationship with their consumers. Data was gathered through in-depth interview with thirty (30)...