Examining Factors of Sports Brand Logo Design that Influence Purchase Intentions : Undergraduate Students Perspective

• المؤلفون الرئيسيون: Sin, Kit Yeng, Hao, Daniel Teng Jien, Joanne Shaza, Janang
• التنسيق: مقال
• اللغة: English
• منشور في: Human Resource Management Academic Research Society 2021
• الموضوعات: H Social Sciences (General)
• الوصول للمادة أونلاين: http://ir.unimas.my/id/eprint/35181/1/examining-factors-of-sports-brand-logo-design-that-influence-purchase-intentions-undergraduate-students-perspective.pdf; http://ir.unimas.my/id/eprint/35181/; https://hrmars.com/journals/journaldetail/IJARBSS

Logo is vital for a company as it plays the huge role for the growth of business. Every company owner needs and desires their organization to be recognisable and boost the profit of company well. To achieve an impressive success in this competitive and challenging market, they must be one step ahead...