SYNTHESIZING DEFINITION AND MEASUREMENT APPROACH OF A CITY'S OVERALL BRAND IMAGE
City branding can be thought of as a sub-field of place branding. City branding has been ingrained in government policy and procedure by policymakers and city planners. Because of the topic's complexity, it would demand a common ground interpretation. Cities might be marketed as "products&...
Saved in:
| Main Authors: | , |
|---|---|
| 格式: | Proceeding |
| 語言: | English |
| 出版: |
2021
|
| 主題: | |
| 在線閱讀: | http://ir.unimas.my/id/eprint/42965/1/SYNTHESIZING%20DEFINITION%20AND%20MEASUREMENT%20APPROACH%20OF%20A%20CITY%27S%20OVERALL%20BRAND%20IMAGE.pdf http://ir.unimas.my/id/eprint/42965/ https://www.utm.my/ipdocs2021/proceedings/ |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|