Measuring e-statement quality impact on customer satisfaction and loyalty

• 主要な著者: Bekhet H.A., Al-Alak B.A.
• その他の著者: 37100908800
• フォーマット: 論文
• 出版事項: Inderscience Publishers 2023
• 主題: E-finance; E-statement; Malaysia; Marketing strategy; Quality domains; Quality of services; Satisfaction and loyalty

The purpose of this paper is to measure e-statement quality impact on customer satisfaction and loyalty, using a convenient sample from e-statement end-users in West Malaysia. Linear regression-stepwise technique was used to realise the objective of the study. Results show that customer satisfaction...