Measuring e-statement quality impact on customer satisfaction and loyalty

• Main Authors: Bekhet H.A., Al-Alak B.A.
• 其他作者: 37100908800
• 格式: Article
• 出版: Inderscience Publishers 2023
• 主題: E-finance; E-statement; Malaysia; Marketing strategy; Quality domains; Quality of services; Satisfaction and loyalty

The purpose of this paper is to measure e-statement quality impact on customer satisfaction and loyalty, using a convenient sample from e-statement end-users in West Malaysia. Linear regression-stepwise technique was used to realise the objective of the study. Results show that customer satisfaction...