Uses and gratification of the star online facebook page

• Main Authors: Pariyadan, Jeevanaraj, Adzharuddin, Nor Azura
• 格式: Article
• 语言: English
• 出版: Medwell Online 2017
• 在线阅读: http://psasir.upm.edu.my/id/eprint/63656/1/Uses%20and%20gratification%20of%20the%20star%20online%20Facebook%20page.pdf; http://psasir.upm.edu.my/id/eprint/63656/; https://www.medwelljournals.com/abstract/?doi=ajit.2017.131.137

News organizations starts using social media as news delivery channels and audience reach. The star is one of the leading newspapers in the country and utilize the social media to communicate with the readers with >200,000 likes. The present study aimed to test the perceptions on four factors of...