Do Generational Membership And Psychographic Characteristics Influence Positive Word Of Mouth In A University Context?
The specific question that this paper seeks to answer is: do psychographic culturallyanchored values act as antecedents to positive word of mouth intention independently of an individual's generational (Generation Y rather than Generation X) membership? This question has important implication...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2012
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/36570/1/AAMJ_17.1.1.pdf http://eprints.usm.my/36570/ http://web.usm.my/aamj/17.1.2012/AAMJ_17.1.1.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|