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Do Generational Membership And Psychographic Characteristics Influence Positive Word Of Mouth In A University Context?

The specific question that this paper seeks to answer is: do psychographic culturallyanchored values act as antecedents to positive word of mouth intention independently of an individual's generational (Generation Y rather than Generation X) membership? This question has important implication...

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书目详细资料
Main Authors:	Mitsis, Ann, Foley, Patrick
格式:	Article
语言:	English
出版:	Asian Academy of Management (AAM) 2012
主题:	HD28-70 Management. Industrial Management
在线阅读:	http://eprints.usm.my/36570/1/AAMJ_17.1.1.pdf http://eprints.usm.my/36570/ http://web.usm.my/aamj/17.1.2012/AAMJ_17.1.1.pdf
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