Do Generational Membership And Psychographic Characteristics Influence Positive Word Of Mouth In A University Context?
The specific question that this paper seeks to answer is: do psychographic culturallyanchored values act as antecedents to positive word of mouth intention independently of an individual's generational (Generation Y rather than Generation X) membership? This question has important implication...
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| Main Authors: | , |
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| 格式: | Article |
| 語言: | English |
| 出版: |
Asian Academy of Management (AAM)
2012
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| 主題: | |
| 在線閱讀: | http://eprints.usm.my/36570/1/AAMJ_17.1.1.pdf http://eprints.usm.my/36570/ http://web.usm.my/aamj/17.1.2012/AAMJ_17.1.1.pdf |
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