صورة الغلاف

Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia.

A topic of growing interest in marketing communications is Integrated Marketing Communications (IMC). It is the philosophy and practice of systematically coordinating a brand's marketing communications elements, both through planned and unplanned messages. IMC is believed to be able to provi...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Noor, Shuhaida Md
التنسيق: أطروحة
اللغة:English
منشور في: 2004
الموضوعات:
P87-96 Communication. Mass media
الوصول للمادة أونلاين:http://eprints.usm.my/47491/1/SHUHAIDA%20NOOR%20CUT.pdf
http://eprints.usm.my/47491/
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الوصف
الملخص:A topic of growing interest in marketing communications is Integrated Marketing Communications (IMC). It is the philosophy and practice of systematically coordinating a brand's marketing communications elements, both through planned and unplanned messages. IMC is believed to be able to provide a better management of the traditional promotional mix as well as an improved management of customer contact points, thus bringing greater return on investment for a company's marketing communications activities.

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